by Cosimo Veneziano
Curated by Lisa Parola
Museum of Contemporary Photography
October 22 — November 27, 2022

The Biomega installation is the final moment of a long and articulated transdisciplinary project that the artist Cosimo Veneziano began in 2016 and which, starting from the use of biotechnology in the field agro-food, reflects on central contemporary issues such as the relationship between art and nature and, more specifically, between plantations, globalization, consumption, marketing and image.

In this process, a fundamental role is played by the photographic image, which digital processing has made increasingly performing on an aesthetic level, and by visual perception, investigated through sophisticated neuromarketing techniques in order to guide consumers’ behaviors and choices.

The entire work, which consists of an installation consisting of serigraphs and embroidery on fabric, wants to induce the visitor to wonder about aspects that we experience every day. “The products are presented and sold through advertising images (usually taken from a stock photo database), especially those of a food nature, with which we feed daily. We have even reached a level where the text has very often become an appendix, everything goes through them.”

The work was carried out with the collaboration of the Brain Lab. Department of Neuroscience of the IULM University of Milan.

The work was acquired by the Museum at the end of the project, realized thanks to the support of the DGCC of the Ministry of Culture as part of the seventh edition of the Italian Council program (2019) and promoted by Sardi Per l’Arte Foundation and the Arteco Association, Turin.
The exhibition is accompanied by a volume published by Nero Edizioni.


Saturday, October 22 at 15:00
Museum of Contemporary Photography
Talk and presentation of the book “Biomega Multiverso”, Nero Edizioni
with Cosimo Veneziano, Irene Biolchini and Davide Dal Sasso