Images, urban spaces, communities.
Reflections on the new audience of photography starting with the European project Urban Layers

Thursday, 9th March, from 10am to 7pm, Triennale (viale Alemagna 6, Milan)


A whole day dedicated to the European project “Urban Layers – Identity Flows” which has realised, during 2016, an international residency for 6 young artists in Gibellina (Trapani, Sicily), three urban festivals in the cities of Málaga (Spain), Thessaloniki (Greece) and Lecce (Italy), a research on Audience Development, an exhibition and a workshop in Milan and finally the publication of a book.

The workshop will present the work realised in two years by Urban Layers. Professors and scholars will have the opportunity to analyse interaction processes between artists and public in urban contexts, starting with the research on audience development realised by the Department of History, Society and Human Studies – University of Salento.

Urban Layers, co-financed by the Creative Europe – Culture sub-programme of the European Union, has involved the Department of History, Society and Human Studies – University of Salento (Lead Partner), the Museum of Contemporary Photography in Cinisello Balsamo, Orestiadi Foundation (Trapani), GACMA Arte Contemporanea in Málaga, the Museum of Photography in Thessaloniki and the Institute of Mediterranean Cultures with the collaboration of Positivo Diretto Association.


Morning at 10 am:
With the eyes of the audience

Welcome greetings, Giovanna Calvenzi (President of the Museum of Contemporary Photography)

Opening speech
Fabio Pollice, full professor of Economic-Political Geography, Director of the Department of History, Society and Human Studies – University of Salento (Lead Partner Urban Layers):
Narrations on Mediterranean Identity

Mauro Protti (full professor of Sociology of Cultural Processes, University of Salento)
Audience and art in modernity

Alessandra Pioselli  (Director of the Academy of Fine Arts, G. Carrara, Bergamo)
Creating audience: objective or process?

Sarah Siciliano (Adjunct Professor of Cultural Processes and Territorial Development, University of Salento)
Urban audience and empowerment of places

Alessandra Gariboldi (Research and Consulting Coordinator, Fondazione Fitzcarraldo, Turin)
Audience Development in a European prospective

Luigi Spedicato (Associated Professor of Sociology of Cultural and Communication Processes, University of Salento, Project Coordinator – Urban Layers);  Maria Chiara Spagnolo, Andrea Forte (Ph.D. Theory and Social Research, University of Salento)
Photography between public art and meaning construction processes: a qualitative and quantitative research on Audience Development in the Urban Layers project.


Break 1-2pm

Afternoon, at 2pm:
Round table Urban Layers. A Journey

Antonella Montinaro, GACMA Arte Contemporaneo, Malaga
Hercules Papaioannou, Thessaloniki Museum of Photography
Andrea Laudisa, Positivo Diretto/Institute of Mediterranean Cultures, Lecce
Enzo Fiammetta, Fondazione Orestiadi, Gibellina
Moderator: Matteo Balduzzi, Museum of Contemporary Photography, Milan-Cinisello Balsamo

Round table Audience: Easier said than done
Antonio Carloni – Cortona on the move
Vittoria Ciolini (Dryphoto) – Piazza dell’immaginario, Prato
Arianna Catania – Gibellina Photoroad
Elio Grazioli – Fotografia Europea, Reggio Emilia
Chiara Canali, Festival Streetscape, Como
Moderator: Matteo Balduzzi, Museum of Contemporary Photography, Milan-Cinisello Balsamo


At 6pm:
Exhibition opening and book presentation
Identity Flows
Visual routes across the Mediterranean Sea

curated by Matteo Balduzzi

the exhibition contains the projects of the 16 young photographers involved in Urban Layers coming from all over the world, exhibited in an urban set-up made of iron structures and large prints. The projection of the video The encounter by Adrian Paci, an internationally renowned artist who has contributed to the project as a guest, concludes the exhibition, even symbolically, taking us back in the heart of Sicily and recalling the ancestral values of encounter, history and art.

To complete the presentation and dissemination of the European project, a book will be presented, published by Silvana Editoriale. Thanks to the contributions of all partners, the book constitutes a kind of travel diary of the project which shows all the steps of the artistic path.



10th -19th MARCH 2017
Opening hours: Tuesday – Sunday; 10.30am – 8.30pm
Free entrance

Catalogue published by Silvana Editoriale

Artists of the exhibition
Adrian Paci (I/AL)
Federica Bardelli and Alex Piacentini (I), Claudio Beorchia (I), Angelica Dass (E/BR), Simone Sapienza (I), Zamir Suleymanov (AZ), Stratis Vogiatzis (GR)
Carlos Alba (E), Fabrizio Albertini (I), Dario Bosio (I), Giorgio Di Noto (I), Anne Euler (D), Jorge Fuembuena (E), Gloria Oyarzabal (E), Alessia Rollo (I), Ekaterina Vasilyeva (RU), Fabrizio Vatieri (I)